Why was this tower built? Because it could be.
That is not much of an answer, but it is the truth.
Families in the 13th century used to show off how rich they were. In this case a family an nine-story building just so that it could tower over the rest of the area and display wealth. Remember, no elevators were around in 1260. It was the tallest building of its kind north of the Alps way back when.
By the way, blocks from the ancient Roman wall that protected the city in earlier times were used to build the Tower. And the name does not come from the building itself, but rather from the fact that a bar of that name was on the bottom floor. Priorities, priorities.
You can visit the inner courtyard of the area, but no signs of being able to head up to the top for a look. Too bad.
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