They are the national rugby teams of that country - men's and women's teams respectively. By most standards, they are one of the most successful sports teams in the world - especially when the size of the country is compared to its competition. The men's team has won three World Cups. The women have done even better, taking six titles in ten tries.
Every store in New Zealand seems to have some merchandise. It's a good place for citizens to show some national pride.
There's an All Blacks Experience in downtown Auckland, complete with a 45-minute tour that includes some interactive displays and a chance to learn about the game and the culture. When the tour is done, there's a huge gift shop waiting - complete with this display about the Black Ferns' victories. It's about $40 U.S. to visit, but I'll bet plenty of people pay it.
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