It turns out that Mossburn is in the center of the deer industry in New Zealand. The animal was introduced to the country's farmers in 1972, and became a major product for the country. So ... up went that statue. By the way, the antlers are said to be real.
The deer-raising business isn't as good as it used to be. That particular animal has a boom-or-bust economic tendency, and times haven't been great lately. Some farms switched to dairy products. The Covid-19 pandemic didn't help either. Most importantly, a venison processing plant in Mossburn closed, which was a gut punch to the economy of the town. After my brief visit, I can see why.
But the statue remains.

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